With a single look at a lustrous Maserati exotic car, it's clear the brand lives up to its tagline of “luxury, sports and style cast in exclusive cars.” As soon as you turn the key and hear the distinctive hum of the motor, the excitement builds. With the first bits of acceleration and movement, there's no denying that a Maserati luxury sports car is truly a breed of its own.

Historically, the experience of being behind the wheel of a sleek Maserati has been one reserved to those who can afford the high price tag of ownership. Now that exotic car rentals have taken the world by storm, however, virtually anyone can slide into the driver's seat for a short while. For just a small portion of the purchase price, you can rent a Maserati to make a splash at your high school reunion or reward your best employees for a job well done. The possibilities are limitless with luxury car rentals.

Brief History of the Maserati Brand

The Maserati brand arose from the racing dreams of brothers Alfieri, Bindo, Carlo, Ettore, and Ernesto. Each brother had an automobile background, and it eventually led to the creation of their own cars bearing the Maserati marque. Alfieri drove one of the first Maserati exotic cars in the 1926 Targa Florio and won by a landslide, making an impression on the racing scene that would never be forgotten. After Alfieri's death in 1932, the rest of the brothers (excluding Carlo) continued to design and produce luxurious cars.

After a brief hiatus to use production facilities to make components for the war effort, Maserati continued to build some of the greatest racing cars ever seen and recruited some of the best designers and engineers in the world. Although the firm sometimes made luxury cars for privateers, it wasn't until 1957 that a real effort was put forth to produce road cars – the first of which being the six-cylinder 3500 2+2 coupe.

Over the years, Maserati has changed hands multiple times, beginning with Citroën and ending with the Fiat Group today. Since the second quarter of 2007, Maserati sales have been through the roof under Fiat, and the future of the exotic car brand looks bright. The brand's current focus under head designer Marco Tencone is on producing luxury cars with all-wheel drive and high-output engines. It is also still vehemently loyal to its racing roots, frequently participating in Formula One and touring car racing.

Growing Popularity as a Luxury Rental Car

From the onset of the brand's arrival on the racing scene, Maserati luxury cars earned a coveted place among automobiles in Europe. Even before road cars bearing the logo were produced en masse, private individuals were willing to shell out serious dough for a Maserati of their very own. These exotic cars have always been so distinctive in both appearance and performance that there simply is no substitute for the discerning connoisseur.

By the late 1970s and 80s, the Maserati craze had reached the United States, and those with money to burn scrambled to add one of the brand's luxury sports car models to the garage. When Chrysler became a major investor in the firm, it only served to stoke the flames of desire for ownership. Since then, it seems that every big shot or celebrity has had a turn behind the wheel of a sleek and sporty Maserati exotic car.

With luxury rental car services growing in popularity, driving a Maserati is no longer a thing just for men and women of significant means. In fact, it is possible to rent a Maserati just for the amount of time you need – even if only for an hour. This makes the exhilarating adventure of driving an exotic sports car accessible to anyone with the desire to be pampered and satisfy a need for speed.

Most Common Maserati Models for Exotic Car Rental

Regardless of the model you choose as a luxury rental car, you're sure to be floored by its performance and attention to luxurious details inside and out. Some Maserati models, however, are better suited to particular needs. A GranTurismo convertible, for instance, is ideal to feel the wind through your hair on a long, romantic drive for two. For a family vacation, however, a Levante SUV may be more comfortable for all involved. These are the models you will encounter most frequently as exotic car rentals:



Maserati in Pop Culture

Considering how entrenched the Maserati brand has become in the luxury sports car market, it's no surprise how often these beasts of the road show up in Hollywood or entertainment news. It's just natural for the things the American heart embraces to be reflected in popular culture, and Maseratiexotic cars are no exception. Take a look at some memorable Maserati moments in recent (and not-so-recent) years:

  • Scarface – A red Maserati Merak awaits outside the nightclub after a harrowing attempt on Tony Montana's life is made.
  • Dallas – After the 11th season of the original version of this late-night soap, Patrick Ewing sported a black Biturbo Spyder.
  • Underworld – Selene's vehicle of choice in this vampire/werewolf thriller was a Maserati 3200 GT, featuring prominently throughout the movie.
  • Desperate Housewives – Former model Gabrielle drove a black 2002 Spyder until she and Carlos fell on hard times, necessitating its sale.
  • Miley Cyrus – Early in 2014, singer Miley Cyrus' house was burglarized and her coveted Maserati stolen, making headlines all over the media.

Fortunately, you don't have to sprout fangs or twerk it like Miley to earn the right to be behind the wheel of a sporty, high-performance Maserati. When you take advantage of luxury rental car services, you claim the adventure as your own without annihilating your budget. Whether you choose to rent a Maserati to impress potential clients or just for the thrill, you make a memory to take with you throughout the rest of your life.

SoBe VIP provides exotic & luxury car rentals in Miami-Dade County Florida and surrounding cities.

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